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Concept:
For this mock ad/collaboration I chose Vic Firth drumsticks! Since middle school I always drew on my drumsticks to combine my two favorite hobbies! So naturally, I had to design two new sets!
Process
It started with me hand painting the actual sticks, having people record me playing drums and finally rotoscoping and adding animation on top of that!
I played with the contrast, sharpness and brightness of the black line to get the rough charcoal effect. Overall, I used hand painting, Procreate, After Effects for this project.
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